Crowd wisdom: crowdsourcing from Cambrian House
By Trevor Marshall
Cambrian House crowdsources its way to a spot in the PICK 20
It is immediately obvious that Cambrian House is not a traditional technology venture. Its home on the Web includes a virtual tour of the company’s Calgary offices, hosted by Her Majesty Queen Elizabeth II, a small but growing gallery of inductees into the National Viking Association and profiles of its team and board members that read like speed-dating write-ups. And the CEO is quick to compare Cambrian House’s business strategy to TV shows such as American Idol and Seinfeld.
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