Backbone magazine was launched in January 2001, at the height of the technology bubble. We continued to publish throughout the tech meltdown and beyond, working as an active participant in the changing business world. Our primary focus has been on how technology enhances business processes, markets, profitability and productivity.

Backbone magazine’s aim is to provide business people with a tangible tool to enhance the way they do business in Canada’s New Economy. Furthermore, Backbone aims to provide advertisers with a high-impact media vehicle to market their goods and services.

Our experienced editorial team has also been contributing to other prominent general business publications, including The Globe and Mail, The National Post, ComputerWorld Canada, Fast Company, B.C. Business, Halifax Business and Alberta Business magazines.

Contributors to Backbone include:

Don Tapscott and David Ticoll, well-known writers and speakers, and co-authors of The Naked Corporation: How the Age of Transparency Will Revolutionize Business. Don is also the author of bestselling Wikinomics.

Jim Harris, author of the international bestseller Blindsided, and former leader of the Green Party of Canada.

Robert Sawyer, Canada’s top-selling science fiction novelist.


Our Web site, Backbonemag.com, offers news, content from the print magazine, an events calendar, industry links and press releases covering all of North America’s significant companies. The Web site also allows Backbone to gain valuable feedback from its readers.

Backbone magazine has become one of the top four broad-based business magazines in Canada and is emerging as a powerful new brand in Canada’s business media.

Backbone magazine is published by Publimedia Communications Inc. Publimedia was founded in 1991 in Vancouver and has built a solid reputation as a publisher of general-interest and specialty magazines. Publimedia has engaged in successful publishing relationships with The Globe and Mail, The National Post, Great Britain’s Daily Mail Ski Magazine, Canada’s Ski Press Magazine, America’s Outside Magazine and Tourism British Columbia’s Publications Department.

Backbone is distributed six times a year within The Globe and Mail to business and metropolitan subscribers within select city centres. Backbone is also distributed through corporate alliances, technology industry associations, universities, select retailers, subscribers, etc.