Tech Book Reviews   

Perspectives on Marketing - Jason I Miletsky and Michael Hand
February 4, 2010


eMarketing Strategies for the Complex Sale - Ardath Albee
January 28, 2010


Managers Guide to Marketing, Advertising and Publicity - Barry Callen
January 21, 2010


socialnomics - how social media transforms the way we live and do business - erik qualman
January 14, 2010


rollback - Robert J. Sawyer
January 7, 2010


Inside the Mind of the Turtles: How the world’s best traders master risk - Curtis M. Faith
December 31, 2009


Who Runs Britain? ..and who’s to blame for the economic mess we are in? Robert Preston
December 24, 2009


the skinny on success: why not you? Jim Randall
December 17, 2009


Energize Growth Now: The marketing guide to a wealthy company - Lisa Nirell
December 10, 2009


The Presentation Secrets of Steve Jobs: How to be insanely great in front of any audience - Carmine Gallo
December 3, 2009


Anatomy of a Trend
Henrik Vejlgaard
November 19, 2009


Stories That Sell - Casey Hibbard
November 12, 2009


Direct and Guerrilla Marketing
Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough
November 5, 2009


Management books reviewed - Part 2
October 30, 2009


Perspectives on Increasing Sales
Marvin N. Miletsky and James A. Calander
October 22, 2009


The Entrepreneur’s Guide to Selling
Jonathan London
October 15, 2009


Innovation and creativity books
The five disciplines for creating what customers want
October 8, 2009


Winning the Professional Services Sale
Unconventional strategies to reach more clients, land profitable work, and maintain your sanity
Michael W. McLaughlin
October 2, 2009


Business operations
The Six Common Business Failures
Business Security
Without Warning
Building Business Value
OOPS! 13 Management Practices That Waste Time and Money
September 24, 2009


Life skills books
Young Professionals Guide to Success
No More Mister Nice Guy
Why Work Sucks and How to Fix It
Escape from Cubicle Nation
September 17, 2009


Negotiation books
Jeanette Nyden and Frank Acuff
September 11, 2009


Welcome to the Company (or What it’s Really Like Working Here)
Eileen McVety
September 3, 2009


How Come Your Marketing Plans Aren't Working?
Malcolm McDonald
August 27, 2009


Who’s got your back
The secret to finding the 3 people who will change your life
Keith Ferrazzi
August 20, 2009


How the Mighty Fall
And why some companies never give in
Jim Collins
August 14, 2009


How to REALLY Use LinkedIn
Jan Vermeiren
August 6, 2009


Pop! Stand out in any crowd
Sam Horn
July 30, 2009


The Complete Guide to Selling Yourself in Today’s Competitive Market
Thomas A. Freese
July 23, 2009


Prime Rib & Box Cars
Whatever happened to Victoria Station?
Tom Blake
July 16, 2009


“Little Voice” mastery
How to win the war between your ears in 30 seconds or less
Blair Singer
July 9, 2009


The Heart of Marketing
Love your customers and they will love you back
Judith Sherven and Jim Sniechowski
July 2, 2009


Greater Than Yourself
The ultimate lesson of true leadership
Steve Farber
June 25, 2009


Get Your Money Where Your Mouth Is
David R. Portney
June 18, 2009


Being Strategic
Plan for success - out-think your competitors - stay ahead of change
Erika Anderson
June 11, 2009


The Pixar Touch
The making of a company
David A Price
June 4, 2009


Hominds, Humans, Hybrids
The Neanderthal Parallax Trilogy
Robert J. Sawyer
May 28, 2009


Finding the Sweet Spot
The natural entrepreneurs guide to responsible, sustainable, joyful work
Dave Pollard
May 22, 2009


All for One
10 strategies for building trusted client partnerships
Andrew Sobel
May 14, 2009


Taming the Search and Switch Customer
Earning customer loyalty in a compulsion-to-compare world
Jill Griffin
May 8, 2009


The Complete Idiot’s Guide to Cold Calling
Keith Rosen
April 30, 2009


YouTube: An insider’s guide to climbing the charts
Alan Lastufka and Michael W. Dean
April 23, 2009


Secrets of Social Media Marketing
How to use online conversations and customer communities to turbo charge your business
Paul Gillin
April 16, 2009


Leadership in the Era of Economic Uncertainty
The new rules for getting the right things done in difficult times
Ram Charan
April 9, 2009


The Age of Turbulence
Adventures in a new world
Alan Greenspan
April 2, 2009


How the Wise Decide
The lessons of 21 extraordinary leaders
Bryan Zeckhauser and Aaron Sandoski
March 26, 2009


Buying In
The secret dialogue between what we buy and who we are
Rob Walker
March 20, 2009


How we Lead matters
Reflections on a life of leadership
Marilyn Carlson Nelson
March 12, 2009


The Power Presenter
Technique, style and strategy from America's speaking coach
Jerry Weissman
March 6, 2009


The Designful Company
A whiteboard overview
Marty Neumeier
February 26, 2009


The Inspiration Factor
How To Tap Into People’s Dreams and Create A Culture of Passion and Loyalty
Terry Barber
February 20, 2009


The Gods that Failed
How blind faith in our markets has cost us our future
Larry Elliot & Dan Atkinson
January 29, 2009


The Innovator’s Prescription
A disruptive solution to healthcare
Clayton M. Christensen, Grossman & Hwang
January 22, 2009


Yes You Can!
Everything You Need from A to Z To Influence Others To Take Action
Stacey Hanke
January 15, 2009


The Red Rubber Ball at Work
Elevate your game through the hidden power of play
Kevin Carroll
January 8, 2009


X Saves the World
How Generation X got the shaft but can still keep everything from sucking
Jeff Gordinier
December 29, 2008


Reality Check
The irreverant guide to outsmarting, outmanaging, and outmarketing your competition
Guy Kawasaki
December 4, 2008


Sales Blazers
8 Goal-shattering strategies from the world’s top sales leaders
Mark Cook
November 27, 2008


Predictably Irrational
The hidden factors that shape our decisions
Dan Ariely
November 21, 2008


The Lemonade Stand on the Corner
How to start a successful business after 50
Victor Benoun
November 6, 2008


Grown up Digital
Don Tapscott
October 24, 2008


Sway
The irresistible pull of irrational behavior
Ori Brafman & Rom Brafman
October 17, 2008


Disrupting Class
How disruptive innovation will change the way the world learns
Clayton Christensen, Michael Horn & Curtis Johnson
October 10, 2008


1,000 Dollars & an Idea
Entrepreneur to Billionaire
Sam Wyly
October 1, 2008


The Myths of Innovation
Scott Berkun
September 18, 2008


8 To Be Great
The 8 traits that lead to great success
Richard St. John
September 5, 2008


Rain Making, 2nd Ed.
Attract New Clients No Matter What Your Field
Ford Harding
June 17, 2008


groundswell
Winning in a world transformed by social technologies
Charlene Li & Josh Bernoff
June 3, 2008


2011 Trendspotting for the Next Decade
Richard Laermer
May 22, 2008


Accidental Branding
How ordinary people built extraordinary brands
David Vinjamuri
May 13, 2008


Marketing Genius
Peter Fisk
April 30, 2008


The Complete Turtle Trader
The legend, the lessons, the results
Michael W. Covel
April 23, 2008


Selling against the goal
How corporate sales professionals generate the leads they need
Kendra Lee
April 21, 2008


small is the new big
and 183 other riffs, rants and remarkable business ideas
Seth Godin
April 14, 2008


European Business Customs & Manners
Mary Murray Bosrock
March 31, 2008


Savvy Networking
118 fast & effective tips for business success
Andea R. Nierenberg
March 6, 2008


Masters of Sales
Secrets from top sales professionals that will transform you into a world class salesman
Ivan R. Misner & Don Morgan
February 12, 2008


The New era of Salesmanship
Bringing the art of selling into the 21st century
Thomas A. Freese
February 8, 2008


Metaphorically Selling. How to use the magic of metaphors to sell, persuade, & explain anything to anyone. Anne Miller
December 19, 2007


Starting Something
An entrepreneur’s tale of control, confrontation and corporate culture
Wayne McVicker
December 17, 2007


Marketing Your Small Business for BIG Profits
David Mason
December 12, 2007


All Tomorrow’s Parties
William Gibson
December 10, 2007


Top Dog Sales Secrets
50 experts show you proven ways to skyrocket your sales
Michael Dalton Johnston ed. 2007
November 20, 2007


Word of Mouth Marketing
How smart companies get people talking
Andy Sernovitz
November 8, 2007


Fishing for Love on the Net
A guide for those searching for love
Myles Reed Jr.
November 7, 2007


Strategy and the Fat Smoker
Doing what’s obvious but not easy
David Maister
November 6, 2007


The Sales Manager's Success Manual
Wayne M. Thomas
November 6, 2007


Unstuck: A Tool for Yourself, Your Team, and Your World
Keith Yamashita & Sandra Spataro
October 29, 2007


Don’t Make me think
Steve Krug (2nd ed)
October 29, 2007


Winning
Jack Welch
October 29, 2007


The New Rules of Marketing and PR
How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
David Meerman Scott
October 22, 2007


The Innovative Leader
How to inspire your team and drive creativity
Paul Sloane
October 22, 2007


Focus
The Future of Your Company Depends on it
Al Ries
October 22, 2007


Your management sucks
Mark Stevens
October 18, 2007


No Yelling
The 9 secrets of Marine Corps leadership you must know to win in business
Wally Adamchik
October 18, 2007


Bit Literacy
Productivity in the Age of Information and E-Mail overload
Mark Hurst
October 18, 2007


Inside Facebook
Life, Work, and Visions of Greatness
Karel M. Baloun
October 17, 2007


Totally Wired
What teens and tweens are really doing online
Anastasia Goodstein
October 17, 2007


Daemon
Leinad Zeraus
October 17, 2007


The New Influencers
A marketers guide to the new social media
Paul Gillin
October 15, 2007


Information Trapping
Real-Time Research on the Web
Tara Calishain
October 15, 2007


Coolhunting
Chasing down the next big thing
Peter Gloor & Scott Cooper
October 15, 2007


Motivating the “What’s In It For Me?” Workforce
Manage across the generational divide and increase profits
Cam Marston
October 12, 2007


Creating Sales Velocity
Awaken your power to attract sales effortlessly
Matthew Ferry
October 12, 2007


The Dream Manager
Matthew Kelly
October 12, 2007