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| New Designed for Dell Line Offers Colourful Accessories for Personalizing Hi-Def Lifestyles |
July 11, 2008 |
AND A BAG TO MATCH: NEW "DESIGNED FOR DELL" LINE OFFERS COLOURFUL ACCESSORIES FOR PERSONALIZING HI-DEF LIFESTYLES
Backpacks, Computer Sleeves, Audio Devices, Mice and Hard Drives Colour-Matched to Dell PCs Exclusive designs from fashion and technology leaders
TORONTO, Ontario, July 10, 2008 – Blending function and fashion, Dell has introduced Designed for Dell, a line of bags and accessories that adds style and flair to the personal computing experience. The inaugural selection of backpacks, computer sleeves, audio devices, mice and hard drives is distinguished by colour, fit and finish that complement Dell™ PCs, like the new Dell Studio laptops. The accessory portfolio incorporates subtle design elements from the PC to create an integrated style.
Launched in June, Dell Studio laptops come in standard Jet Black and six optional colour choices: Plum Purple, Tangerine Orange, Flamingo Pink, Midnight Blue, Ruby Red and Spring Green. For a more subtly personalized laptop, a high gloss Graphite Grey version can be customized with contrasting black, blue, pink or red edge trim around the display back.
"We are collaborating with technology and fashion leaders to create complementary bags and accessories that offer Dell customers unique ways to express themselves," said Tara Lemieux, senior manager, Electronics & Accessories, Software & Peripherals, Dell Canada. "Whether you're at home or in your favorite spot to see and be seen, "Designed for Dell" products reflect your style."
Current "Designed for Dell" manufacturers include:
- Belkin: Backpacks and messenger cases
- Built: Computer sleeves, cargo bags and portfolios
- Creative Labs: Headphones and speakers
- Iomega: portable hard drives
- Logitech: mice
- Targus: Messenger cases and accessories bundles
"Built loves to wrap laptops with colour, and we make them safe and easy to carry too. The team at Dell developed a great program with fantastic colours and powerful new laptops that we were psyched to be a part of," said Built Co-CEO and Chief Design Officer, John Roscoe Swartz. "It capitalizes on both of our strengths and as a result I think the collaboration is greater than it parts."
"Designed for Dell" products currently are available in the United States, Canada and Europe.
Links to:
http://dell.ca/DesignedforDell
http://www.belkin.com/
http://www.builtny.com/showPage.php?pageID=1598
http://us.creative.com/
http://www.logitech.com/index.cfm/home/&cl=US,EN
http://www.targus.com/us/
http://www.iomega.com/global/index.html
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products, laptops, servers and storage, and has offices in Toronto, Ottawa and Montreal. Information about Dell Canada and its products can be found on the World Wide Web at www.dell.ca.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.
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