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Cambrian House Inc. and MakeGood Technologies Inc. Announce Transaction July 18, 2008 
The world's first Web 2.0 wishing well part of a bigger strategy of Giving 2.0(TM)

CALGARY, July 16 /CNW/ - Cambrian House Inc. and MakeGood Technologies Inc. today announced that MakeGood will license the Cambrian House's Chaordix(TM) crowdsourcing platform and acquire Cambrian House's GreedyorNeedy(TM) peer to peer (P2P) charity community. Cambrian House will receive a combination of cash and MakeGood equity as proceeds for this transaction.

MakeGood is a Vancouver-based firm specializing in applying Crowdsourcing to 'giving', dubbed Giving 2.0(TM). The agreement with MakeGood is a natural next step in Cambrian House's Chaordix(TM) strategy. The Chaordix(TM) platform allows organizations to embrace crowdsourcing as a critical business process and was a natural fit for underpinning the MakeGood offering.

"We're proud of the GreedyorNeedy community whose members have actively worked to change the way people give online over the last year and a half. MakeGood's vision for Giving 2.0 will help to grow the GreedyorNeedy community which MakeGood will now manage," said Shelley Kuipers, President of Cambrian House.

Richard Goossen, Chief Executive Officer of MakeGood, and author of E-PRENEUR: From Wall Street to Wiki: Succeeding as a Crowdpreneur in the New Virtual Marketplace, sought out Cambrian House's Chaordix(TM) crowdsourcing platform and the GreedyorNeedy giving community to further strengthen MakeGood's Giving 2.0(TM) capabilities. MakeGood is defining a new way for people and organizations to raise funds for charitable purposes - in essence to harness the member community for big-hearted, positive social giving. "Our two visions aligned so well that it was natural to pursue a partnership," said Goossen. "We're eager to bring GreedyorNeedy to the next level of giving."

Since its launch in November 2006, the GreedyorNeedy community (formerly known as RobinHoodFund), has become a thriving crowd structured around donating to both needy (selfless) and greedy (selfish) wishes. Members rally around one another and their wishes, voting them up or down, and contributing to their fulfillment. With an average customer engagement level of 25 minutes per visit, strong friendships have been fostered by the community, including a marriage.

As part of this transaction, Shelley Kuipers, President of Cambrian House and Michael Sikorsky, Chief Executive Officer of Cambrian House, have agreed to join MakeGood as advisors, collaborating as thought leaders in crowdsourcing to assist MakeGood in its business and community strategies. Following the transaction, GreedyorNeedy will remain an active community managed by MakeGood. Cambrian House will continue to develop its portfolio companies, including Gwabs(TM), FilmRiot(TM), and the Chaordix(TM) crowdsourcing platform.

About Cambrian House Inc.
Launched in 2006, Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. Today, Cambrian House focuses on developing those companies which emerged from its crowdsourced discoveries. The Cambrian House portfolio includes Gwabs(TM), FilmRiot(TM), and the Chaordix(TM) crowdsourcing platform. For more information, please visit us at www.cambrianhouse.com.

About MakeGood Technologies Inc.
MakeGood uses Web 2.0 technologies and strategy to empower individual and organizational givers to make good on a global scale. For more information, please visit us at www.makegood.com.

For further information: Cambrian House Inc., Shelley Kuipers, President, (403) 263-2042, press@cambrianhouse.com; MakeGood Technologies Inc., Richard Goossen, CEO, (604) 685-7784, info@makegood.com

(c) 2005 CNW Group Ltd, all rights reserved
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