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Backbone magazine June-July 2009 
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Adobe Announces Photoshop Elements 7 and Premiere Elements 7 Bundle August 28, 2008 
Photoshop.com Membership Extends Capabilities of No. 1 Consumer Photo and Video Software*

SAN JOSE, Calif. - Aug. 26, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades to its hobbyist-level digital photo and video software: Adobe(r) Photoshop(r) Elements 7 and Adobe Premiere(r) Elements 7 for Windows(r) with new Photoshop.com membership (see separate press releases). Available as a stand alone product or as a single retail bundle package, the integration between the two desktop products allows for instant access to the best photo and video options to create cinematic slide shows, dramatic freeze-frame effects, and unique themed creations. Photoshop Elements 7 makes it quick and easy to organize, edit, create and share amazing photos with others by leveraging the editing power of Photoshop software, the professional standard for image editing. Premiere Elements 7 features movie making options that make it easy for users to create their own blockbuster in minutes, while also offering opportunities to grow and stretch their editing abilities.

For the first time, Photoshop Elements 7 and Premiere Elements 7 customers will have the option to sign-up for one year of membership on Photoshop.com, extending the capabilities of the software by providing helpful templates and creative tutorials delivered on a regular basis. Other benefits include: automatic online backup and storage of photos and videos, access to photos and videos from virtually anywhere, and interactive options to share photo memories with great impact.

"Our customers are spending more time online and we want to help them stay connected with their favorite people and memories," said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. "The introduction of Photoshop.com membership means photos and videos are accessible from virtually anywhere and we're no longer limited to what we can fit into 'the box.' We've got a new mechanism that delivers fresh ideas and inspiration, safely protects what you're storing, and provides fun options for sharing. The best part is - it's all dynamic and current, expanding the already powerful capabilities of Photoshop Elements 7 and Premiere Elements 7 throughout the year." 

To view the entire announcement, please visit http://www.adobe.com/aboutadobe/pressroom/pressreleases/200808/082608PEPE7.html
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