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| Video Games Come Out "on top" for the Women of Toronto |
October 17, 2008 |
TORONTO, Oct. 17 /CNW/ - Video games or sex?The women of Toronto have spoken! Video games never lie, you can happily spend hours with them, and no matter how hard you push their buttons, they won't talk back. This may explain why almost one third of women would rather give up sex for a month than video games. Of the 500 respondents to a recent Facebook poll, 29 per cent of women would rather ditch the deed than can their consoles.
A recent survey of Torontonians conducted by Facebook onbehalf of Best Buy Canada on October 9th, showed that while 29 per cent of women would rather give up sex for a month than video games, only 19 per cent of men would do the same. These findings indicate that while gaming continues to increase in popularity, more female gamers are getting in on the action (or not) than ever before.
When asked how many hours in a row respondents' have spent playing video games, 57 per cent of women claim to have played between 1 and 3 hours of video games, while 21 per cent of men confess to gaming for over 15 consecutive hours. It is no wonder women would rather give up sex over video games - with this many hours logged, they're left with no choice!
The social music gaming category is one of the most popular today, with Activision's Guitar Hero and Electronic Arts' Rock Band leading the pack. When respondents were asked which their personal favourite was, 55 per cent of respondents chose Rock Band in a close win over Guitar Hero, which came in at 45 per cent. Interestingly, 63 per cent of respondents between the ages of 35 to 49 chose Rock Band over Guitar Hero while 58 per cent of respondents ages 25 to 34 chose Guitar Hero over Rock Band. These results illustrate that music-based social games have become an integral part of the gamer lifestyle that can be enjoyed with friends, family or both.
This weekend, beginning on Friday, October 17th through the 19th, Yonge-Dundas Square in downtown Toronto will host Best Buy Canada's third annual Gaming Invasion, one of Canada's largest multi-platform gaming events, bringing together the gaming industries' top brands to one location. Game enthusiasts will go head-to-head while playing advanced copies of highly anticipated games, including Gears of War II, Guitar Hero: World Tour and LittleBIGPlanet.
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada's fastest-growing specialty retailer and e-tailer (www.BestBuy.ca) of consumer electronics, personal computers and entertainment software and also operates the Geek Squad (www.geeksquad.ca). There are over 50 stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.
Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and communities, supporting non-profit organizations that help youth develop their skill set, discover their talents and sustain a lasting interest in education. For more information about Best Buy, including store locations, visit www.BestBuy.ca
For further information:
Sarah Jennings, D: (416) 848-1709, sjennings@national.ca;
Heather Seabrook, Best Buy Canada, C: (778) 999-1735, hseabrook@bestbuycanada.ca
© 2005 CNW Group Ltd, all rights reserved
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