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Olympus Introduces Pricing and Extended Warranties to Support Canadian Retailers and Consumers | December 3, 2007
Digital Point-and-Shoot Cameras Available at Comparable U.S. Retail Prices, Digital SLR Cameras and Lenses at Competitive Prices, Combined with up to Five-Year Extended Warranties
CENTER VALLEY , Pa., December 3, 2007 – Olympus today announced that it is taking a leadership position in providing Canadians and Canadian retailers with U.S. retail price parity. Olympus' point-and-shoot digital cameras are now available in Canadian stores for the same retail prices as at U.S. retailers, representing an average of 20 per cent reduction in Canadian retail pricing. Additionally, Olympus is offering near-parity to U.S. pricing on its digital SLR (single lens reflex) cameras and lenses and the added incentive of free extended warranties, which are available to consumers outside of Canada only by purchase.
"We're committed to bringing Canadians the best technology for the best value," said Louis Chatel, Director of Sales & Marketing - Canada for Olympus. "We're able to respond to market conditions and help our retail partners offer consumers price parity or near-parity with additional incentives. As long as the Canadian dollar remains strong, we plan to ensure that Olympus' consumers receive the fairest prices."
All Olympus products automatically include a one-year international warranty on parts and services. Digital SLR camera bodies sold in Canada beginning on December 1, 2007 will include a special two-year extended warranty in addition to the one-year international warranty for a total of three years of warranty coverage. Olympus lenses sold in Canada after December 1, 2007 will carry a four-year extended warranty, which combines with the international warranty, to provide a total of five years' protection. The digital SLR extended two-year warranty and the extended four-year warranty on lenses each have a value of approximately CAD$99.99.
Canadian Pricing
FE-210 Estimated Street Price CAD$129.99
FE-280 Estimated Street Price CAD$179.99
FE-290 Estimated Street Price CAD$199.99
Stylus 790 SW Estimated Street Price CAD$299.99
Stylus 1200 Estimated Street Price CAD$349.99
SP-550 UZ Estimated Street Price CAD$349.99
SP-560 UZ Estimated Street Price CAD$449.99
E-410 digital SLR with Zuiko ED 14-42mm lens Estimated Street Price CAD$579.99, plus free extended warranties valued at CAD$99.99
E-510 digital SLR with Zuiko ED 14-42mm lens Estimated Street Price CAD$679.99, plus free extended warranties valued at CAD$99.99
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
- Digital and Film Cameras as well as related Underwater Products and Accessories
- Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
- Binoculars
Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.olympuscanada.com.
CENTER VALLEY , Pa., December 3, 2007 – Olympus today announced that it is taking a leadership position in providing Canadians and Canadian retailers with U.S. retail price parity. Olympus' point-and-shoot digital cameras are now available in Canadian stores for the same retail prices as at U.S. retailers, representing an average of 20 per cent reduction in Canadian retail pricing. Additionally, Olympus is offering near-parity to U.S. pricing on its digital SLR (single lens reflex) cameras and lenses and the added incentive of free extended warranties, which are available to consumers outside of Canada only by purchase.
"We're committed to bringing Canadians the best technology for the best value," said Louis Chatel, Director of Sales & Marketing - Canada for Olympus. "We're able to respond to market conditions and help our retail partners offer consumers price parity or near-parity with additional incentives. As long as the Canadian dollar remains strong, we plan to ensure that Olympus' consumers receive the fairest prices."
All Olympus products automatically include a one-year international warranty on parts and services. Digital SLR camera bodies sold in Canada beginning on December 1, 2007 will include a special two-year extended warranty in addition to the one-year international warranty for a total of three years of warranty coverage. Olympus lenses sold in Canada after December 1, 2007 will carry a four-year extended warranty, which combines with the international warranty, to provide a total of five years' protection. The digital SLR extended two-year warranty and the extended four-year warranty on lenses each have a value of approximately CAD$99.99.
Canadian Pricing
FE-210 Estimated Street Price CAD$129.99
FE-280 Estimated Street Price CAD$179.99
FE-290 Estimated Street Price CAD$199.99
Stylus 790 SW Estimated Street Price CAD$299.99
Stylus 1200 Estimated Street Price CAD$349.99
SP-550 UZ Estimated Street Price CAD$349.99
SP-560 UZ Estimated Street Price CAD$449.99
E-410 digital SLR with Zuiko ED 14-42mm lens Estimated Street Price CAD$579.99, plus free extended warranties valued at CAD$99.99
E-510 digital SLR with Zuiko ED 14-42mm lens Estimated Street Price CAD$679.99, plus free extended warranties valued at CAD$99.99
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:
- Digital and Film Cameras as well as related Underwater Products and Accessories
- Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
- Binoculars
Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.olympuscanada.com.
