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Not Tonight Dear, I’m Watching the News | December 10, 2007
Samsung study shows the battle for the remote is extending from the family room to the bedroom
MISSISSAUGA, ON, December 6, 2007– Canadians are so attached to their television that they’re even taking it to bed with them according to a recent survey conducted by Angus Reid Strategies on behalf of Samsung Electronics Canada.
While the family room still reigns supreme as the most popular room to watch television (98 per cent), the master bedroom is quickly becoming a new battleground for the remote with 58 per cent of Canadians citing they have televisions in their bedrooms. Perhaps even more surprisingly, almost one-fifth of Canadians admit to having televisions in their children’s bedrooms as well as in their home offices. As well, the study found that popular prime-time programming is taking a back seat to the 6 o’clock news as Canadians would rather watch news programming (36 per cent) over dramas (24 per cent) and comedies (12 per cent).
“Technology and lifestyle are continuing to merge, as evidenced by the results of the Samsung survey. By polling Canadians on their TV-watching habits, Samsung will have a better understanding of not only what the consumer wants to watch, but where,” says Andrew Dorcas, Director of Marketing, Consumer Electronics Division, Samsung Electronics Canada. “From our LCD, plasma, CRT and DLP television offerings, there is a Samsung television designed for every room in the Canadian home.”
To celebrate the obvious bond that Canadians have with their televisions, Samsung Canada is launching the Samsung HDTV Upgrade Contest. Canadians are invited to enter the contest at www.samsung.ca/hdtvupgrade for their chance to trade in their old, but functioning TV for an HDTV and Blu-ray upgrade from Samsung Electronics. To enter, participants must submit a photo and brief explanation on why they need a Samsung television upgrade. The contest will run from December 6, 2007 – January 3, 2007.
The Samsung survey revealed the following information about Canadian’s TV-watching habits:
You are what you watch
• Ninety-eight per cent of Canadians have at least one working television in their home
• More than 80 per cent of Canadian households own one to three televisions
• Children’s bedrooms (16 per cent), home offices (16 per cent) and kitchens (9 per cent) are also listed among household rooms with television sets
• Thirty-four per cent of Canadians admit to watching 8-14 hours of television a week while less than one in ten Canadians admit to watching more than 29 hours a week
Regional Study Highlights:
B.C:
• B.C. residents are most likely to be couch potatoes with 15 per cent of respondents watching more than 29 hours a week (that’s more than twice the national average)
Alberta:
• Albertans are most likely to watch reality programming (11 per cent)
• Forty per cent of Albertans have bought a new television within the last five years
Ontario:
• Ontarians are most likely to watch the least amount of television when compared to other Canadians, with 34 per cent of respondents claiming to watch less than seven hours of television a week
Quebec:
• Residents living in Quebec are more likely to have a television in their kitchen (15 per cent)
• Eighteen per cent of Quebecers cite soap operas as their preferred type of television programming; double the national average of nine per cent
Prairies:
• Canadians living in the Prairies are the most in need of a television upgrade with 8 per cent of respondents reporting owning a television that is more than 20-years old
Atlantic Canada:
• Residents living in Atlantic Canada are most likely (64 per cent) to hop into bed with the remote control
The study was conducted between conducted from October 16 to 17, 2007 and surveyed 1,266 adult Canadians. It is considered accurate within +/- 2.75 percentage points, 19 times out of 20.
“As a leader in the television market, Samsung commissioned this survey in order to better understand Canadians television-watching habits. Given the survey findings, I think it’s fair to say that television remains a mainstay of the average Canadian household,” said Dorcas.
Samsung, a leading brand of quality flat screen televisions, offers consumers nearly 200 different models to choose from, including LCD, plasma, DLP and CRT options. To help buyers wade through the numerous television options available to them today, Samsung has created its TV Selector website (www.samsung.ca/myhdtv.) to help consumers ensure they buy the right television for the right space.
About Samsung Electronics Canada Inc.
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.
SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's Consumer Electronics division, IT division, Home Appliance division and Wireless Terminals division.
Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay since 2004. Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the NFL and Hockey Night in Canada.
For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.ca
MISSISSAUGA, ON, December 6, 2007– Canadians are so attached to their television that they’re even taking it to bed with them according to a recent survey conducted by Angus Reid Strategies on behalf of Samsung Electronics Canada.
While the family room still reigns supreme as the most popular room to watch television (98 per cent), the master bedroom is quickly becoming a new battleground for the remote with 58 per cent of Canadians citing they have televisions in their bedrooms. Perhaps even more surprisingly, almost one-fifth of Canadians admit to having televisions in their children’s bedrooms as well as in their home offices. As well, the study found that popular prime-time programming is taking a back seat to the 6 o’clock news as Canadians would rather watch news programming (36 per cent) over dramas (24 per cent) and comedies (12 per cent).
“Technology and lifestyle are continuing to merge, as evidenced by the results of the Samsung survey. By polling Canadians on their TV-watching habits, Samsung will have a better understanding of not only what the consumer wants to watch, but where,” says Andrew Dorcas, Director of Marketing, Consumer Electronics Division, Samsung Electronics Canada. “From our LCD, plasma, CRT and DLP television offerings, there is a Samsung television designed for every room in the Canadian home.”
To celebrate the obvious bond that Canadians have with their televisions, Samsung Canada is launching the Samsung HDTV Upgrade Contest. Canadians are invited to enter the contest at www.samsung.ca/hdtvupgrade for their chance to trade in their old, but functioning TV for an HDTV and Blu-ray upgrade from Samsung Electronics. To enter, participants must submit a photo and brief explanation on why they need a Samsung television upgrade. The contest will run from December 6, 2007 – January 3, 2007.
The Samsung survey revealed the following information about Canadian’s TV-watching habits:
You are what you watch
• Ninety-eight per cent of Canadians have at least one working television in their home
• More than 80 per cent of Canadian households own one to three televisions
• Children’s bedrooms (16 per cent), home offices (16 per cent) and kitchens (9 per cent) are also listed among household rooms with television sets
• Thirty-four per cent of Canadians admit to watching 8-14 hours of television a week while less than one in ten Canadians admit to watching more than 29 hours a week
Regional Study Highlights:
B.C:
• B.C. residents are most likely to be couch potatoes with 15 per cent of respondents watching more than 29 hours a week (that’s more than twice the national average)
Alberta:
• Albertans are most likely to watch reality programming (11 per cent)
• Forty per cent of Albertans have bought a new television within the last five years
Ontario:
• Ontarians are most likely to watch the least amount of television when compared to other Canadians, with 34 per cent of respondents claiming to watch less than seven hours of television a week
Quebec:
• Residents living in Quebec are more likely to have a television in their kitchen (15 per cent)
• Eighteen per cent of Quebecers cite soap operas as their preferred type of television programming; double the national average of nine per cent
Prairies:
• Canadians living in the Prairies are the most in need of a television upgrade with 8 per cent of respondents reporting owning a television that is more than 20-years old
Atlantic Canada:
• Residents living in Atlantic Canada are most likely (64 per cent) to hop into bed with the remote control
The study was conducted between conducted from October 16 to 17, 2007 and surveyed 1,266 adult Canadians. It is considered accurate within +/- 2.75 percentage points, 19 times out of 20.
“As a leader in the television market, Samsung commissioned this survey in order to better understand Canadians television-watching habits. Given the survey findings, I think it’s fair to say that television remains a mainstay of the average Canadian household,” said Dorcas.
Samsung, a leading brand of quality flat screen televisions, offers consumers nearly 200 different models to choose from, including LCD, plasma, DLP and CRT options. To help buyers wade through the numerous television options available to them today, Samsung has created its TV Selector website (www.samsung.ca/myhdtv.) to help consumers ensure they buy the right television for the right space.
About Samsung Electronics Canada Inc.
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.
SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's Consumer Electronics division, IT division, Home Appliance division and Wireless Terminals division.
Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay since 2004. Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the NFL and Hockey Night in Canada.
For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.ca
